Now don’t get me wrong - I have nothing against Riya, their software or their employees. They’ve recognized a business need - the huge pile of unrecognized photos called ‘DSC20006.jpg’ - and it looks like they’re fulfilling it, with lots of appropriate buzz to boot if 15,000 requests for alpha testing is right (yes, I said alpha - apparently waiting for beta is ’sooo’ 2003 or something). I tend to get ‘meta’ and wonder what the effect of something nontraditional means on the tech industry. I’m not a big fan of silly traditions, and often praise innovation for innovation’s sake; however, the lack of some tradition as it applies to business pratice can make me a little quesy at times. What are the effects of untradition, and what is the motivation of these new tech companies to be non-traditiona? How does a lack of tradition affect an industry, innovation, and where does innovation end and hype take over?
I think it does speak to something in this Bay Area Bubble that a company can get a crapload of money ($15 million in venture capital funding) for an alpha product even though the company is this ‘new’ kind of company - that is product centric rather than business centric - namely, a company that doesn’t have “Business Development, Finance (a Controller to mind the money), [or a] a Revenue Manager”, in the words of its CEO. On some level, it’s a triumph of the user over the company if the product rather than business profit drives that development - or, even better, a user’s need (in this case, to identify photos). Anything that puts the user ahead of a bottom line works for me - well, the sooner companies realize happier users increase their bottom line would actually be a true triumph.
It does make one wonder what it says about businesses if they can operate in these nontraditional manners and be successful at it. Do the web 2.0 companies create these products, only to have them be sold for a lot of money to the big Deliverers like Yahoo and Google? Is this the way the web industry is to work? When this current bubble bursts, how will this affect product creation, how those products are sold and the user, in the end?
On one philosophical and personal level it’s liberating to be untraditional, but on another, it starts to feel like a mad mob rule has taken over. (Well, to be honest, it’s not the start of that feeling - I felt it as soon as I heard an iterative number slapped haphazardly onto a set of technologies). Rather than rewriting all the rules of what it means to be a business, couldn’t new companies try reforming just the more evil parts of what it means to be a business? Wouldn’t that be easier? Not all business practices are evil - we don’t need to throw out all babies in the bath water in the rush towards funding and IPO stock offerings, do we?
For instance, when signing up with Riya I’d have to say I was not impressed with the weird registration page that seems anything but professional. I distinctly went from feeling very excited by their product to suddenly being turned off by that product, or specifically how it was being presented to me. Friendly tone can be used to good effect - it’s part of what made services like Flickr and Upcoming.org so special and worthy of the buzz they generated. Like anything, though, it’s a balance - in the rush to deliver a product to meet its buzz, can we afford to lower the professionalism or tone of that product? Do we sacrifice quality for buzzworthiness? Should we? Does that help anyone who’s a user? You could argue that the users don’t and shouldn’t have to care. That’s fine - but for those of us who think meta about this industry, signs of the times that point to problems in how products are created or sold should be analyzed. I’ll still play around with what Riya has to offer, but that wariness during registration should be an indication to someone that some things need not be sacrificed in the rush to launch.
So in the end no, I suppose not all companies need employees dedicated full time to biz dev early on - heck, maybe some companies don’t need it at all. But what kind of industries are we going to have when it’s about the product and its buzz rather than the company that delivers it? Does this become the kind of user-centric industry many of us yearn for, or something else? I’ve felt most impowered by the creations of Open Source and open API developers because they’ve come directly from individuals and small dev shops and are directly addressing a business need. Still, I’d like to think that some solid core business values will guide these new companies as they navigate the choppy waters that swirl on the bottom of this bubble.
Again, no slight against any one company, any one alpha invite or any one person. I’m just starting to feel old and curmudgeonly and wondering when those who have failed to learn from history will learn from it, since that history - that of the Dot-Com Boom and Bust - certainly looks like it’s repeating here in the Bay. Where that will leave any company is anyone’s guess.